Claire’s on Thursday announced a summer campaign themed around autonomous sensory meridian response, or ASMR. “A Girl SMR at Claire's” targets Gen Alpha and showcases a new brand mission of ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term, given that it refers to a physical sensation people describe as a peaceful, joyful tingling that floods their bodies.

Claire’s, the trendy accessories chain for girls, has launched a summer campaign called “A Girl SMR at Claire’s” designed to get Gen Alpha off their mobile devices and away from screens and into some ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Claire's, the trendy accessories chain for girls, has launched a summer campaign called "A Girl SMR at Claire's" designed to get Gen Alpha off their mobile devices and into some real and fun ...