Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When OpenAI launched its first global brand campaign last month, it didn't lean on Sora or an AI ...

Prof. Aleks Farseev is an entrepreneur, keynote speaker and CEO of SOMIN, a communications and marketing strategy analysis AI platform. Meta CEO Mark Zuckerberg recently unveiled a bold future: a ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...