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Shopping for a new Sony TV can quickly become overwhelming. With models like the Bravia 2, 3, 5, 7, 8, and 9, along with newer “Mark 2” versions, it’s not always clear what each one offers or how they ...

Sony thinks it may have cracked the code for home theater this year. The company is not just launching new TVs. Instead, it is rethinking how televisions create color with a new technology called True ...

Sony's new flagship True RGB TV takes on its awesome QD-OLED model ...

“It’s time to reintroduce HDR,” according to Sony’s chief distinguished engineer, Toshiyuki Ogura, who has been working with and developing HDR (high dynamic range) technology since its inception.

Almost exactly six years ago, I was lucky enough to witness what remains to this day arguably the greatest ‘TV’ demo I’ve ever seen. Sony had come out of nowhere at the 2018 CES to reveal an 8K LCD TV ...

From backlots to TV backlights, soundstages to soundbars, Sony held a premiere for its 2024 BRAVIA lineup and we walked their red carpet. By Tony Ware Published Apr 19, 2024 4:00 PM EDT Add Popular ...

The flagship Bravia 9 offers Sony’s most advanced Mini LED backlight system yet and sounds like one of those TVs you’ll need to see to believe. The flagship Bravia 9 offers Sony’s most advanced Mini ...

Sony has set the home entertainment world alight today by not only revealing its next generation of TV technology, but saying that it hopes to have these game-changing new screens available to buy as ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more After years of development, Sony has finally taken the wraps off its latest advancement in TV technology.

Pradershika Sharma is a tech deals writer for Lifehacker. She has a Master’s degree in English Literature, a B.Ed., and a TESOL certification. She has been writing professionally since 2018, creating ...